Toyota Packages ADAS as a ‘Mate’

Toyota is rolling all its ADAS technologies into a single branded package called Toyota T-Mate in a bid to help consumers better understand the benefits being offered.

Several studies of consumer use of ADAS technologies have shown that as little as 40% of the systems are regularly employed by drivers. It seems clear that by emphasizing the ‘mate’ relationship that the technologies can have in assisting driving functions, the automaker hopes to see more consumers placing their faith in the technologies and making greater use of them.

Toyota T-Mate covers a wide range of systems designed to improve safety in many driving situations, from precise parking to driving on urban streets and highways. It combines Toyota Safety Sense with other active driving and parking assistance functions to make driving easier and safer and to protect vehicle occupants and other road users.

The evolution of safety technology has made increasing use of sensors, radars and cameras to constantly monitor vehicle performance, the surrounding traffic and environment. Systems warn the driver of potential hazards and, if necessary, activate braking, steering and throttle control to help prevent or mitigate an accident.

The debut of T-Mate coincides with the introduction of the latest generation of Toyota Safety Sense, featuring a number of innovations and improvements. Toyota’s Pre-Collision System now incorporates Acceleration Suppression at low speed and Intersection Cut-In Traffic Assist, as well as improved Oncoming Traffic Detection and Intersection Turn Assist. Other new Toyota Safety Sense functions include an Emergency Driving Stop System (EDSS) and over-the-air (OTA) updates, which keep the functions up-to-date and add new capability during the model’s life.

— Paul Myles is a seasoned automotive journalist based in Europe. Follow him on Twitter @Paulmyles_

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