Tough selling EVs when gasoline cheaper than water

Honda’s vision for electrified vehicles of the future must get past the reality that of 17.5 million vehicles sold in the US last year, 16.5M were powered by gasoline, today’s cheap fuel.

The Japanese automaker’s long-term goal is to make electrified vehicles two-thirds of its global sales by 2030. Jeff Conrad, American Honda’s senior vice-president-automotive division, realises the goal seems daunting, given current circumstances.

“This is challenging, especially in a market when gasoline is cheaper than bottled water,” he says at the New York International Auto Show, where Honda debuts plug-in hybrid and all-electric versions of its new Clarity sedan. They will join the hydrogen-fuel-cell Clarity that’s currently sold in California. This article first appeared in WardsAuto.

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