TomTom and Vodafone bring HD Traffic to Portugal

TomTom and Vodafone bring HD Traffic to Portugal

"HD Traffic will be Portugal's first ever traffic offering and it will provide customers with the most accurate arrival and delay times that are constantly updated to reflect the current traffic situation," said Harold Goddijn, TomTom's chief executive officer.

"It also provides us with the technology platform to bring additional connected navigation services, such as Local Search with Google and mobile safety camera reporting to drivers in Portugal," he added.

The technology behind HD Traffic uses anonymously collected and processed traffic data generated by the movement patterns of mobile phones in cars, via the Vodafone Portugal network. This data will be combined with anonymous data from connected TomTom devices.

TomTom will also look at including government data on the causes of accidents and delays, as well as traffic flow data generated from local fleet companies.

TomTom HD Traffic customers will get the most accurate delay and arrival times available, with measurements of the delays in minutes and kilometres. These times are constantly updated to reflect the current traffic situation.

TomTom's HD Traffic is already live in the Netherlands, the UK and France and will launch in Germany and Switzerland before the end of 2008.


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