Time not Mileage Now Automotive Currency, Says Peugeot

The value of automotive mobility is no longer being weighed in terms of mileage but rather in terms of time.

That’s the view of Linda Jackson, brand chief executive officer of Peugeot, spelled out during the annual automotive dinner of the Worshipful Company of Coachmakers and Coach Harness Makers of London. Addressing the audience at the Carpenters Hall, Jackson said: “Mileage is no more today’s mobility currency. Today’s mobility currency is time. No one wants to lose time when buying a car, or when maintaining a car. And even when they are stuck in the traffic, customers want to make the most of their time, whether by seamless connection to their smartphone, or by our use of AI to anticipate what customers may need next.”

She added that the evolving challenges to automakers with the move to electrification and the connected car must also address the consumer’s demand that their time is not wasted. She said: “There are key challenges that we all face, the move to electrification, the increasing importance of software and digitalization in our businesses, the necessity to re-shape our relationship to customers who demand a simple, seamless experience, and want to make the most of their precious time.”

Jackson repeated the brand’s strategy to be fully electric by 2030 while also acknowledging that consumers want high BEVs that have the highest possible range in between recharging to meet their travel requirements. She also highlighted the increasing importance of hydrogen fuel cell technology in future transport solutions.

Jackson said: “Alongside hybrid and fully electric battery powered vehicles, we are also developing hydrogen fuel cell technology, we have launched the Peugeot e-Expert Hydrogen late last year. We believe that this state-of-the-art technology allowing for zero emission, 100% electric mobility without any time loss for recharging batteries makes especially good sense with commercial vehicles: you refuel the hydrogen tank of your vehicle in just three minutes and off you go for several hundreds of kilometers.”

— Paul Myles is a seasoned automotive journalist based in Europe. Follow him on Twitter @Paulmyles_

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