The Length of the Global Automotive Supply Chain: A Direct Cause of Bullwhipping

Sponsored Content’s latest Audio Interview features Robert Peels. Based on the revolutionary modeling ideas that he developed while working as strategy director for Royal DSM, a ten billion dollar Dutch chemical multinational — in 2011, Robert Peels started Flostock, a consultancy specialized in volatility. Flostock is now providing stock & flow analyses for many volatile industries, including petrochemicals, semiconductors, oil, food, agriculture, and housing.


In the 15-minute Audio Interview, Mr. Peels discusses these questions:

  • What is, in your view, the cause of bullwhips?
  • What is different between your view and older views on bullwhips?
  • What can you do with your insight on the cause of bullwhips?
  • Is this insight applicable in the automotive industry?

Leave a comment

Your email address will not be published. Required fields are marked *