Telogis: "We are an SaaS company"

Telogis: "We are an SaaS company"

Briefly, what does your department/company do?

Telogis is a platform for location intelligence.

We provide a series of technologies, applications and enabling tools that make location, and the information that goes along with it, meaningful to a broad audience of end users.

What is your role in the Telematics market?

Telogis provides business-to-business Software-as-a-Service (SaaS) applications to manage mobile workers and assets and enables technologies that facilitate a broader spectrum of applications.

We have a unique platform approach that allows us to provide advanced solutions and incorporate location information into meaningful applications for users.

What was the most challenging part of 2010/2011 for your company and how was it overcome?

As broader markets have adopted the technology, we’ve put a lot of work in to keeping up with and staying ahead of that growth.

We’ve ramped up every aspect of our business from innovation to product delivery and the business infrastructure that goes in to serving our customers at the highest level.

We’ve addressed these challenges by taking a very sophisticated software approach.

At the end of the day, we are an SaaS company. Many of our competitors work in other areas, but we have focused on going to market as a mature software company would, and that has kept us ahead of the curve.

What challenges do you think the telematics industry still faces?

Building compelling and useful applications. Broadly speaking, telematics is about getting information back from the field, but what we need to address as an industry is how that information is used and consumed, where it exists in applications, how companies benefit from it, and how companies recognize and take advantage of the return on investment.

To address that, we’ve built an industry-leading platform that not only serves as the foundation for our own applications but for countless other applications in various industries that allows us to have a comprehensive view of the industry landscape.

We’re able to provide customers with a very rich tool kit to help advance those applications and speed our customers’ time to market.

On the application side, we are the only company that offers completely integrated applications for a number of industries, whether that’s routing and scheduling, field workforce optimization on the business side, or more consumer-oriented solutions such as our work with the insurance industry.

We are unique in that we have all of these solutions on one integrated platform, and we feel that puts us in a favorable position. 

With so much competition among automakers, can technical openness succeed? How do you see the industry addressing the challenges of open innovation?

It will be partially open. There will be certain pieces of information coming back from the field that will be standard: longitude, latitude, where’s the vehicle – basic stuff that can be tapped in to a number of different fields.

OEMS will also use specific proprietary information to build compelling applications that are more sealed.

We’ll probably see a mixture of both. For instance, we have a relationship with Ford where we can provide something that’s compelling and unique with Crew Chief, but at the same time most of our Fleet customers are mixed fleets, so our applications are very open and we can work with fleets that include mixed manufacturers.

What developments/trends do you see impacting the industry over the next 2-5 years?

The industry has matured to a point where it’s less about ‘how does this work?’ and more about ‘how do we make this technology even more compelling and integrate it with other systems to provide even greater benefit to our customers?’

The pace of integration will accelerate as these systems are rolled out and we’re looking forward to be right at the forefront of it.

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