Telematics Update talks to Joe Berry, founder of JBJ Advisors

Krystyna

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11th February 2010

What does your company do?

JBJ Advisors is a consulting firm specializing in telematics and connected vehicle solutions. We work with automotive OEMs, wireless carriers, and technology and service providers.

How do you differentiate your offerings from your competitors?

First, we develop personalized solutions tailored to each client's unique set of problems or opportunities. We don't use a one-size-fits-all solution. Because we work with each client individually, we're able to solve the right problem for them and provide them with their own unique solution that gives them a differentiated set of products and services. Secondly, our specialized experience and knowledge of the industry gives us a very special position.

Which trends will impact the industry the most in the coming years and why? The overwhelming emergence of mobile devices, their capabilities, affordability, and easy access to content and applications. These devices have revolutionized how information and entertainment are being consumed around the world, and taking advantage of them in the telematics market is a must if the industry hopes to truly grow. There are great opportunities for telematics providers that take advantage of these devices.

You are an integral part of our upcoming Telematics Detroit 2010 event. What key issues you'll be discussing with the industry at the show?

The key message of my keynote is, SHIFT HAPPENS! The telematics industry as whole needs to not only recognize this, but also take advantage of it and create compelling offerings that at the end of the day consumers find compelling. And these offerings need to include new ways of distribution, personalization, choice, and a new way of doing business—a new business model.

Which gadgets/gizmos/cars are on your 2010 wish list?

I think that we have moved from the gadgets and gizmos phase and into content and applications phase. People are more interested in what they have access to then which device they need to have. I believe that the actual device is becoming more of a commodity and that the content and applications are becoming the drivers. And, that's a good thing!