Telematics Update interviews Ben Tan, Product Management Director at Rovi Corporation.

Telematics Update interviews Ben Tan, Product Management Director at Rovi Corporation.

In a nutshell, tell us what your department/company does?

We recently announced the availability of our automotive solution for automotive manufacturers and automotive OEMs. The solution helps the manufacturer create devices that can connect to other devices on the home network, acquire content, and recognize music and video (title, album, artist, genre, etc.) enabling the consumers to better manage and enjoy entertainment in their cars.

How do you differentiate your offerings from your competitors? What according to you is your USP?

Rovi’s automotive solution combines networked media sharing ability with media recognition, while others have a singular solution for the market. The combination of these two technology solutions simplifies the engineering process for the automotive manufacturers. In the future of the connected car, consumers will be able to enjoy and have access to their library of entertainment content at home and on mobile devices. With more content available to them, they will need a simple way to sort, find and manage their collection. Rovi’s Automotive solution – Connected Platform paired with the LASSO technology, will enable these capabilities.

What partnerships are you currently forging? Also, what industry milestone did you recently achieve or are working towards achieving?

Rovi has continued to work closely with a number of different silicon vendors and software providers targeted at the automotive market. Our first milestone was the announcement of the Rovi Automotive solution in early November 2009, which combines our media recognition solution with our content networking technology.

Which trends will impact the industry the most in the coming years and why?

Broadband technology in the car has great potential impact on the automotive industry. More and more consumers are dependent upon Internet connected devices. Once the car becomes a fully connected Internet node, we will start to see a variety of exciting capabilities move into the car.

You are an integral part of our upcoming event, TheConsumer Telematics Show2010. Could you tell us what key topics or issues you are looking at discussing with the industry at the show?

The connected car is going to be the hot topic of the conference and in 2010. Along with this, some of the things that the industry is still working through are interoperability and broadband connectivity inside the car. Rovi’s automotive solution can solve some of these issues.

Lastly, could you tell us which gadgets/gizmos/cars are on your current Christmas wish-list?

I’m a big fan of interoperable devices that can talk to each other. On my Christmas wish-list I have a set of DLNA enabled music renderers which I can install in every room of the house.

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