Western Digital

10th November 2021

Industry Voices: 5G, Storage and the Era of Connected Cars

Opinion piece by Russ Ruben, Global Automotive Segment Marketing Director, Western Digital We tend to understand 5G’s next generation connectivity as it relates to our phones and tablets and...

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19th August 2021

Industry Voices: Flash Storage Helping Automakers Tackle Connect Car Data Deluge

Opinion piece by Russell Ruben who, as Western Digital’s Automotive Director, is responsible for the global go-to market and product strategies for the automotive market. The automotive industry is...

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OEM Spotlight

3rd August 2023

BMW ‘Not Ready’ to Give Up on ICE

BMW is committed to continued investment in ICE powertrains despite its acceleration of development funds into BEV models. That’s because the...

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