Ford of Europe

9th May 2023

Ford Hedges Bets in Europe with LCV Hydrogen Pilot

While Ford of Europe continues its marketing push of commercial BEVs, it is also keeping other options open with its participation in a hydrogen fuel cell electric vehicle (FCEV)...


6th April 2023

Ford Aiming to Dominate European Electric LCV Market

Ford is hoping to establish a dominant role in the European all-electric LCV market with the unveiling of a compact model aimed at urban deliveries and tradesmen. Its new...


5th April 2023

Ford Spells Out European Carbon Neutral Plan

Ford has released its strategic plan to achieve carbon neutrality over its vehicle production operations in Europe by 2035. This will include logistics and direct suppliers, as well as...


9th March 2022

Ford Extends UBI Consumer Options to Europe

Ford of Europe has agreed a UBI telematics service deal with data analytics provider Verisk. The automaker will receive standardized, insurance-ready telematics data from its connected vehicles in some...


27th October 2021

UK Consumers Climate Concerned but Shy on EVs

Ford’s latest European study into attitudes towards EVs reveals that UK adults are the most concerned about having a global strategy to combat climate change. Perversely, respondents in Norway,...


14th May 2021

Ford’s Plea for Help with BEV Infrastructure

Ford has issued a plea to all the stakeholders eyeing up commercial opportunities in the BEV sector to begin serious investment in infrastructure and consumer education. Its call is...

4th May 2021

Ford Ready for European Customer E-Transit Trials

Ford is ready to begin customer trials in Europe of its new BEV van, the E-Transit. Prototypes of the all-electric version of the world’s best-selling cargo LCV will be...


6th April 2021

Ford Launches Retrofit Camera activated ‘Smart Mirror’ for LCVs

Ford has introduced its first retrofit camera activated ‘smart mirror’ for its Transit range of LCVs. Owners of both the Transit and the Transit Custom van models are being...


27th September 2019

Connected Users Could Increase Brand Loyalty, Says Ford

Connectivity could increase a consumer’s bond with a brand even more than the sculptured sheet metal of the cars themselves. This is the opinion of Ford of Europe’s John...


16th September 2019

Ford Cabins Applying Hi-Tech in Familiar Materials

Smart cabin materials will make consumers’ lives better but only if the interior surfaces look as familiar as their favorite household furniture. That’s the opinion of Sonja Verdenberk chief...


27th June 2019

Three New Electrified Fords Spearhead EV Strategy

A full BEV Ford Mustang-inspired SUV will head the line-up of electrified versions of three new nameplates in the next five years as part of the carmaker’s pledge towards...


10th January 2019

JLR Confirms Job Cuts After Diesel Slump

Jaguar Land Rover has finally confirmed that the slump in demand for diesel motors will cost the jobs of 4,500 people, mostly from its UK operation. Following reports of...