T-Mobile unveils the T-Mobile myTouch 3G with Google

T-Mobile unveils the T-Mobile myTouch 3G with Google

T-Mobile USA has announced the upcoming availability of the T-Mobile myTouch 3G, the highly anticipated follow-up to the T-Mobile G1 – the world's first
Android powered device.

myTouchwill enableusers to create a unique, individualised wireless phone and experience.

"T-Mobile myTouch 3G puts you first, so you can create a mobile experience that is truly your own," said Denny Marie Post, chief marketing officer of T-Mobile USA. "There's no cookie-cutter approach to myTouch. Inside and out, there are boundless possibilities for personalisation so you can put your personal touch on the phone and make it uniquely yours."

In addition to the personal touch, the deep integration of Google services and the latest Android software, T-Mobile myTouch customers will have access to new applications that enhance their mobile lives.

One such application, and at the heart of myTouch, is Sherpa. Created by Geodelic, Sherpa features GENIE (Geodelic ENgine for Interest Evaluation), a learning engine that automatically customises itself to the user's preferences.

Through user behaviour and feedback, the application learns a person's likes and dislikes, prioritising recommended retailers, restaurants and attractions.

Seamlessly blending behavior recognition, a recommendation engine and location relevant information, this combination of learning is exclusive to Sherpa
and unlike any experience currently on the market.


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