Strategy Analytics: “Device integration is the big story”

Strategy Analytics: “Device integration is the big story”

What does your company do?

We provide strategic and tactical advice on both the infotainment/telematics and the ‘under the hood’ automotive market. Our coverage includes industry-leading databases of features and component coverage as well as highly detailed reports that tie these numbers to the drivers in the market.

How do you differentiate your offerings from your competitors?

Our user experience team, who provide us with highly valuable primary research insights into the use of consumer devices that range from handsets to cars and their HMIs, substantially strengthens the automotive team. We believe this gives us the edge in understanding what consumers believe is ‘working’ and allows us to calibrate our views and forecasts.

Our analysis and forecasting, which build on J.D. Power’s comprehensive vehicle sales and production data, allows our team to create highly detailed segmented and regional market insights. From user experience down to traditional analysis, our team apply a true ‘top-down’ and ‘bottom-up’ approach to all our research. Full value chain analysis is available from semiconductor market sizing through Tier1 suppliers and their relationships with service suppliers all the way up to the vehicle OEMs. Strategy Analytics has become the trusted source of market intelligence over the last 20 years.

What industry milestones have you recently achieved?

In the summer of 2010, I was delighted to be asked to join Strategy Analytics’ Global Automotive Practice as director of its automotive multimedia and communications service (AMCS). This is a team of heavyweights in the industry, and I have enjoyed comparing my thoughts and views of the industry with the team.

2010 has been a year of recovery. What services or trends have been integral to this time?

I believe device integration is the big story. Many of our current enquiries are centered on the coming of age of in-vehicle connectivity and, soon, to-vehicle connectivity. The drive once again has been from the consumer space, but the automotive industry has a good opportunity to build new revenue streams and we are working actively with all of our clients to help them maximize their market potential. Traffic information, advertising models, the Meego/Genivi operating system (OS) debate, the entry of Intel into infotainment and, of course, terminal mode have also been important.

Which trends will impact the industry the most in the coming years and why?

Clearly, our clients are interested in the opportunities created by the final ‘coming of age’ of telematics. In reality, the ‘softer skills’ required to deal with the telematics market have been a tough sell for many existing players in the value chain. We have seen a significant uptick in client and new business requests, all of whom are looking for a clear story about their telematics opportunities in this expanding supply chain.

How integral is Telematics Munich to the European telematics market?

I have found the TU Munich event highly informative and it is now a regular fixture on our calendar. Beyond the presentations and panels it provides us with an excellent opportunity to network with both our clients and potential prospects.

Which gadgets, gizmos, cars are on your current wish list?

The iPad and a replacement PC … or is it a Mac this time round? I’ll be looking at a pricing, but more ubiquitous Web access is just an essential part of home life now.

Richard Robinson will be moderating a panel at the Telematics Munich event. For more information, check out Telematics Munich.


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