Stellantis Plans Jeep Sales Assault in China

Stellantis plans to ignore growing concerns over human rights in China by accelerating its reach into the market with its iconic US brand Jeep.

It has announced intentions to increase its shareholding in GAC-Stellantis, its joint venture with China Guangzhou Automobile Group Company (GAC), from 50% to 75%. The automaker group headquartered in The Netherlands says the move is a key element of its plan to set a new basis for its business in China. GAC and Stellantis have agreed to collaboratively complete the relevant formalities of the deal, which remains subject to the approval of the Chinese government.

Last September, Stellantis announced that it would create a simplified operating organization “Stellantis Jeep” to develop the brand in China. It says joint venture is now fit to support the efficiency of this integrated “One Jeep” strategy in China, focused on the Changsha manufacturing plant, which is currently preparing to launch the Compass model.

The two automakers say they will continue collaborating closely with each other to grow the brand’s profitable business in China. Additional details on Stellantis’ plan for the Chinese market will be announced within the global strategic plan on March 1, 2022.

— Paul Myles is a seasoned automotive journalist based in Europe. Follow him on Twitter @Paulmyles_

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