Seat Promises ‘Affordable’ BEV by 2025

Spanish automaker Seat has pledged to bring an ‘affordable’ BEV to market within the next four years.

The urban focused vehicle is expected to be priced between €20,000-€25,000 ($23,850-$29,780) pitching it directly against premium compact sector ICE powered rivals. In a statement the carmaker claims the pricing will make “electromobility accessible and an important milestone on the road to sustainability, fighting climate change”. Probably most disappointing is the artist rendering published with the announcement showing a profile that could have been copied from just about any compact crossover on the market today, irrespective of its powertrain.

At the same time its performance sub-brand, Cupra, promises to launch the Tavascan in 2024. It will be the brand’s second 100 per cent electric model, following the Cupra Born to be launched later this year. At the company’s annual press conference, Seat presented its strategy dubbed Future Fast Forward, with a key pillar the production of urban electric vehicles in Spain from 2025.

Company president, Wayne Griffiths, said: “We want to manufacture electric cars in Spain starting in 2025. Our ambition is to produce more than 500,000 urban electric cars per year in Martorell also for the Volkswagen Group but we need a clear commitment by the European Commission.”

— Paul Myles is a seasoned automotive journalist based in London. Follow him on Twitter @Paulmyles_

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