SBD and Gamivation Collaborate on Dealer Incentivization Whitepaper and Panel at Telematics West Coast 2014
The session will be introduced and moderated by SBD, who are about to release a whitepaper study in collaboration with Gamivation that aims to analyze and highlight best practices and innovative solutions to overcome the disconnection between consumers, in-car technologies, and auto dealers on the front line of this ever-changing landscape. At the event they will be joined by dealer representatives from all parts of the sales and customer support value chain to break down and discuss this issue. The panel will take place on Friday October 31.
More information can be found on the event here: www.telematicsupdate.com/west-coast
Whitepaper – ‘Reboot: Developing a New Automotive Dealer Experience for Connecting Drivers to their In-car Technologies’
“The rush to infotainment innovation is placing immense pressure on auto dealerships, which face an expansion of their role from purely selling cars, to helping consumers understand, set-up and troubleshoot their new in-car technologies”, commented Andrew Hart of SBD, “With automakers all implementing different strategies to support their dealer networks, including the much-hyped ‘Genius Bars’, our whitepaper and panel at Telematics West Coast, in association with Gamivation, should provide auto dealers a clear roadmap.”
Access your free whitepaper here: http://rebootwhitepaper.gamivation.com/
Telematics Update project director, Annie Reddaway, commented: “I am excited to see what ideas come out of this collaboration. The panel session presents a rare opportunity to hear an open, honest dialogue from a range of dealership representatives about connected car features. Rather than OEM engineers or product managers, the buck ultimately stops with auto dealers, who have the role of presenting infotainment systems and features to the customer. If dealers aren’t convinced, how can they convince customers?”
The full session description can be viewed below:
Selling Telematics: What’s the Big Deal?
Hear first-hand from the people who actually sell telematics products to the customer, the dealers! Assess how to work in harmony with this front line of the auto industry.
- If they don’t get it, how can they sell it? Understand dealers’ experiences of getting to grips with connected platforms to see if they offer the simplicity OEMs desire
- Hear how customers react to new telematics technology in vehicles, and their most common questions and quibbles, to grasp how well it is received
- The Selling Factor: Learn the most important purchasing influencers for customers when buying a vehicle, and where (or if) telematics features on that list!
Gamivation
FordDirect
OEM dealer trainer
Auto dealers
Moderator: Andrew Hart, Director, SBD
Telematics West Coast 2014will address how to effectively utilize data and harness the latest technology developments to create a user experience that seamlessly fits in to the connected lifestyle.
To see the full agenda and speaker line-up, visit: www.telematicsupdate.com/west-coast
Last Few Tickets Remain: Register Your Place Now
Register now via the secure link below to secure your place amongst 250+ telematics industry decision makers at Telematics West Coast 2014:
https://secure.telematicsupdate.com/west-coast/register.php
Hyundai said of the show: “Perfect atmosphere and place to share and talk about open innovations with each other. This conference is the right opportunity to gain very fruitful outcomes and directions.”
For the complete Telematics West Coast 2014 conference program and speaker line-up, access the e-brochure at http://www.telematicsupdate.com/west-coast/conference-event-brochure.phpor contact the Telematics Update team at [email protected]
About Telematics Update:
Telematics Update Conferences are the most prestigious in the industry. We produce the largest telematics events in North America, Europe & Asia, and attract the most influential speakers providing a rich environment for establishing strategic relationships and networking.
Contact:
Annie Reddaway
Project Director | Telematics Update
T: (UStf) 1 800 814 3459 ext 7221 | (Global) +44 (0)20 7375 7221
E: [email protected]
