Sagemcom: "Boosting the telematics market by unlocking barriers"
TU: What does your department/company do?
Sagemcom is a leader of high added value communicating terminals, with more than €1.5 billion turnover and 6000 employees worldwide. Our M2M Department is committed to serving global and local M2M customers, with dedicated ranges of cellular modules and local manufacturing, including in Brazil. Among 2012 innovations, Sagemcom has launched HiAllNC modules for Automotive markets, which combine GNSS and Cellular connectivity, and offer scalability from 2G to 3G.
Sagemcom has entered into an agreement with Sierra Wireless, whereby Sierra Wireless will acquire Sagemcom’s M2M Department in an asset deal. The combination with Sagemcom will help Sierra Wireless expand in scale and capability to better serve its customers. This will also firmly establish us as the clear number one global supplier of wireless communication solutions for the M2M industry. M2M communication is a core focus area for Sierra Wireless, and the company has the industry’s largest R&D team focused exclusively on the embedded wireless industrial and automotive markets.
TU: What is your key aim in the Latin American telematics space?
BT: Sierra Wireless, with the integration of Sagemcom M2M solutions, is in a position to recover its number one position in Latin America as an M2M communications solutions provider, with a dedicated range of automotive grade modules manufactured locally in Curitiba and a device management platform to remotely manage the M2M modules or devices over the air.
TU: What partnerships are you currently forging in the telematics space in Brazil & LATAM? Also, what industry milestone did you recently achieve or are working towards achieving?
BT: The M2M modules range has been enriched with several innovative features, in line with the most recent industry standards, and provides clear advantage to M2M customers in the following areas:
1) GNSS
Glonass and GPS are now available, with the highest integration level. This provides the best sensitivity, enhanced accuracy, without any compromise on the cost efficiency
2) SIM
The SIM chip required by Denatran, and specified by ETSI, can now be soldered in some M2M modules such as HiAllNC
3) Embedded processing capacity
The processing power of the module can be leveraged with a dedicated development environment, based on Eclipse, which can be offered to the customer to develop its own application, and port it in the M2M module without any additional application processor.
Key Tier 1 companies have already confirmed their interest in integrating these new modules into their telematics platforms.
TU: What services do you think will dominate the Latin American telematics market in 2012 and beyond?
BT: The most appealing telematics services are related to security (Stolen vehicle tracking and recovery) and to comfort (real time navigation with traffic avoidance, remote cooling system).
TU: What do you think will be the main influencing factors for the growth of Latin American Telematics space?
BT: The regulation related to security in Brazil is very important, if it comes into force, to boost the telematics market by unlocking some barriers like the current low penetration of M2M communications solutions in the vehicles.
TU: How important do you think this market will be for you and the telematics industry in 2012 and beyond? What do you foresee to be the most exciting?
Latin America was an important market for Sagemcom and is becoming de-facto an important market for Sierra Wireless.
For all the latest trends in the Latin American telematics market, check out Telematics Brazil & LATAM 2012 on September 12th and 13th in Sao Paulo, Brazil.
