Sagem Orga and BlueSky Positioning first to bring A-GPS SIM to market

Sagem Orga and BlueSky Positioning first to bring A-GPS SIM to market

Sagem Orga and BlueSky will partner to integrate A-GPS positioning technology on SIM cards for the first time worldwide.

Despite capturing the imagination of the global wireless industry, location-based services have performed significantly below industry expectations for nearly ten years. Even now, LBS revenues are small compared to other next-generation mobile services, and today's growth rates are not promising.

Sagem Orga and BlueSky Positioning believe that the key stumbling block to the success of LBS is that the positioning technologies have not been fit for purpose – technically or economically. The two broad technical approaches that can deliver the required accuracy demand either significant investment in networks by the mobile operator or the purchase of new handsets by the end user.

Now, the Sagem Orga-BlueSky Positioning partnership offers a solution for the first time: the A-GPS SIM, enabling mobile operators to significantly increase the cost effectiveness of their services and size of their marketing target when launching new LBS.

François Blanchard, global account marketing manager at Sagem Orga, said that the A-GPS-enabled SIM card will reshape the way SIM cards are perceived by MNOs and end-users. "The SIM is entering a new era where it can now be considered as a real service platform and a valuable device."

According to BlueSky Positioning CEO Risto Savolainen, since unveiling its technology concept to the world last year, mobile operators serving more than 1.8 billion subscribers have approached BlueSky to learn more. "This announcement takes our patented technology out of the lab and puts it into the hands of millions of consumers around the world."

Sagem Orga and BlueSky Positioning's new approach incorporates a highly accurate GPS receiver and a proprietary antenna into the SIM card, enabling mobile operators to deploy both legally-mandated and commercial applications quickly and cost-effectively for all mobile handsets, without the need for software or hardware changes. To make localisation even more accurate and user friendly, the A-GPS SIM uses assisted GPS data.

The primary purpose of A-GPS SIM is to provide accurate positioning information of the phone to emergency services in case of an emergency call as required by E112 legislation in the EU and E911 in the EU. It can also support generic LBS such as navigation, local search, location-aware games and many more.

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