REE Embarks on US BEV Expansion Plans

Paul Myles

TU-Editor

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26th July 2021

Advanced technology vehicle builder REE Automotive has settled on Austin, Texas, at its headquarters for its push into the US market.

It is targeting a perceived growing demand for mission-specific EVs from delivery and logistics companies, Mobility-as-a-Service and new technology players. In addition, Austin will be the location for its first asset-light integration center for the assembly and testing of its wheel integrated powertrains modular EV platforms.

The center will offer REE’s technology to its existing and future automotive partners in North America, enabling them to build modular EVs. Its Austin facility is expected to create approximately 150 jobs in upcoming years.

Its technology integrates vehicle components, including steering, braking, suspension, powertrain and control, into a single module between the chassis and the wheel, using wireless connections for steering, driving and braking. This allows the use of a fully-flat skateboard chassis with optimum room for passengers, cargo and batteries.

Daniel Barel, REE’s co-founder and CEO, said: “Our US presence will allow us to capitalize on the incredible opportunities in the US market and put us closer to our North American-based customers and partners, including Magna International and JB Poindexter, as we work together to develop and deliver modular EVs.”

— Paul Myles is a seasoned automotive journalist based in Europe. Follow him on Twitter @Paulmyles_