Quake Global: “The M2M industry is skyrocketing”

Quake Global: “The M2M industry is skyrocketing”

What does your company do?

Quake Global designs, manufactures, and supports advanced M2M modems for worldwide simplex and duplex communications, data acquisition, machine monitoring, machine control, and asset monitoring. Our modems utilize multiple satellite systems, terrestrial GSM and CDMA cellular networks, GPS, and other emerging technologies. Our major customers include large OEMs, value-added resellers, and system integrators that provide end-user solutions for a wide range of applications, including asset tracking, condition monitoring, predictive maintenance, security, and remote control. QUAKE is proud of its worldwide reputation for providing high-quality subscriber communicators for Caterpillar, Volvo Trucks, Komatsu, Hitachi, British Petroleum, Hyundai, John Deere, and many others.

How do you differentiate your offerings from your competitors?

No other company in the M2M market does what Quake does. We sell only rugged, high-quality, state-of-the-art communications hardware and software to our customers. We do not sell airtime, and we do not sell non-communication related products. Quake is the only maker of network agnostic modems, providing its customers with a unified communications protocol for data coverage across multiple global satellite and terrestrial networks from a single device. Our customers know that when they approach Quake for a communications solution, we have a wide selection of devices to present, and they know that we will provide them with the best modem and communication system for their particular needs. Our competition usually has only one network and only a few solutions to sell, so they will make their solution “fit” the customer.

What partnerships are you currently forging?

We just completed the acquisition of Stellar Satellite, another manufacturer of satellite communicators. We believe that the synergy of its expertise in the trailer and container tracking fields and ours in the heavy equipment arena will catapult Quake solidly into the lead as a manufacturer in the fast growing M2M market. Quake continues to forge new relationships within the heavy equipment OEM industry. We recently received approval for a solution we developed for a major OEM in this industry. As is typical, there is a very long sales cycle for a customer like this. We have been working on this client for several years, and our perseverance has finally paid off.

Which trends will impact the industry the most in the coming years and why?

The M2M industry as a whole is skyrocketing. Everyone from retailers to shippers to mining equipment operators wants to receive real-time data from their assets so that they can track, control, and maximize the utility of the dollars they have wrapped up in those assets. Truckers plan the most efficient routes, machinery operators track and plan their maintenance, pipeline operators monitor very remote locations automatically. While the M2M industry runs the gamut from small RFID tags on clothing to full-blown high-data duplex satellite communicators on heavy equipment, Quake has positioned itself at the medium to high end of the spectrum.

As demand is rising, Quake and others are quickly reducing the size and price of the communicators while exponentially growing the performance capabilities of the devices. This creates a self-fulfilling prophecy, because as the price drops, the door opens for more and more users to justify the cost of installing the communicators. All of the major LEO satellite companies are in the process of replenishing their satellite constellations, and the increased capacity and modernized capabilities will allow even greater and more efficient utilization by their customers—and all of those customers will need modems!

You are an integral part of our upcoming Fleet and Asset Management USA Conference & Exhibition. What key topics will you be discussing with the industry at the show?

I will be telling the great story of what is happening in my industry right now. There is a whole world of potential users out there who still do not realize the capabilities and advantages of satellite communications. Many are afraid of the old stories they have heard of how expensive the modems are, and how expensive the airtime is. They need to be brought up to date. Modems are a fraction of what they cost eight or nine years ago. Airtime is now sold in affordable packages designed to maximize efficiency. There is abundant cost-effective third-party software available that can take the data provided by Quake and massage it to greatly improve the operations and profitability of almost any company. It is an exciting time for an industry whose time has finally arrived!

Which apps, services, cars are on your 2011 wish list?

We are looking, of course, for the renewed satellite constellations to be completed so that service and coverage will be maximized.

To learn more about Quake Global, go to TU’s Fleet and Asset Management USA Conference & Exhibition from November 17–18 in Atlanta, Georgia.

Leave a comment

Your email address will not be published. Required fields are marked *