PSA seven-year connected car deal with IBM

It hopes the IoT ecosystem of connected services will allow PSA to develop new business opportunities for a variety of industries, including automotive distribution, smarter cities, and retail.

In a statement it said drivers and car passengers can benefit from new information improving the safety and the comfort of their mobility, while ‘Smart Cities’ can develop an advanced communication service that warns of roadwork, new traffic patterns or congestions right in the car.

The number of cars connected worldwide is expected to grow significantly to a quarter billion by 2020. Until now, however, most of the innovations available have primarily focused on smartphone apps, navigation and roadside assistance.

Now IBM and PSA will share the responsibilities of developing, selling and marketing, as well as delivering and implementing these services with new and existing clients.

“We realised early on that connected vehicles, as part of the Internet of Things, were a key factor in the improvement of the customer experience towards our brands,"said Brigitte Courtehoux of PSA.

“In partnership with IBM, we are unleashing connected services to the masses, so consumers can experience a new level of comfort and convenience from their cars, while industries seize new opportunities to deliver personalized services.”

The companies are expanding their partnership announced last year to develop connected services for PSA vehicles. They plan now to allow other industries and companies to propose new added values services in the vehicles.

The seven-year agreement will focus on commercialising services and building next-generation technical solutions necessary to deliver connected services. At the first Innovation Center in Paris, employees from both companies will co-create with clients to develop connected solutions that meet the unique needs of their business and customers.

These clients are promised benefits from constant interactivity with PSA cars to enhance their own businesses, adding new revenue streams and developing innovative economies. Drivers should also be able to discover efficient and economical services to enhance mobility.

The ways we facilitate our lives and work has changed dramatically with the rapid adoption of mobility and the rise of the Internet of Things,” said Dirk Wollschläger, general manager, global automotive industry at IBM. “Under this partnership with PSA Peugeot Citroën, we are pushing the boundaries of mobility even further to give a broad set of industries the opportunity to tap the promise of the connected car.”

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