PSA Releases Free2Move to Expand Mobility Offering

French automaker PSA has let its mobility brand Free2Move become an autonomous standalone company in a bid to unleash its market potential.

While some automakers are trying to rebrand themselves from manufacturers to ‘providers of mobility solutions’ PSA sees a more direct approach by letting its mobility company move quickly to respond to the rapidly changing needs of the mobility market. Free2Move, now integrated with sister provider TravelCar, has a presence in 170 countries and has ambitions to offer a range of mobility services for domestic and commercial consumers. This new organization will have a head office located in Paris and a team of 150 people worldwide.

So far, the company offers bespoke transportation services including car-sharing from a few minutes to a full day; car rental from several days to a month; and rental from one month to several years thanks to its monthly subscription with no commitment. It also offers consumers access to a parking offer in 65 countries, VTC driver reservations in 150 countries and electricity recharging throughout Europe. A connected fleet management tool complements this offer for companies.

Its latest major joint project is Free2Move Rent: a 100% digital short-term rental service offering cars from Peugeot, Citroën, DS and Opel brands. The service, which is already available in France, Italy, Spain, Portugal, Belgium and Luxembourg with more than 300,000 customers, will be rolled out in a further nine countries in the course of 2020.

— Paul Myles is a seasoned automotive journalist based in London. Follow him on Twitter @Paulmyles_

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