PSA Indian Finance Plans Pushes Citroen Mobility

PSA Group is launching vehicle purchase and lease financing in India to push its Citroën brand mobility options.

The plans, “Citroën Finance” and “Citroën Lease”, have been launched in partnership with Axis Bank, India’s third largest private sector bank to offer retail finance, and automotive leasing and fleet management company, ALD Automotive.

The automaker plans to sign standard cooperation agreements with other leading auto finance players in India. A first partnership was signed with Kotak Mahindra Prime Ltd (KMPL), a leading Non-Banking Finance Company. It claims these partnerships will offer scalable, innovative retail finance and mobility solutions to Citroën customers and customized credit solutions to the group’s network of dealers.

Emmanuel Delay, executive vice-president India Pacific said: “These partnerships are a new step in Groupe PSA objective to progressively establish a meaningful presence in India. We are committed to provide the best-in-class car ownership experience to our Indian customers with competitive Citroën cars, competitive finance offers and dedicated multi-national teams to meet their expectations.”

— Paul Myles is a seasoned automotive journalist based in London. Follow him on Twitter @Paulmyles_


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