Polestar to Showcase AI Driver Monitoring at CES

Polestar will showcase its advanced AI powered driver monitoring system now standard in its Polestar 3 model, at the Consumer Electronics Show 2023 in Las Vegas.

The automaker is deploying Smart Eye’s driver monitoring system (DMS) featuring two closed-loop premium driver monitoring cameras and software which track the driver’s head, eye and eyelid movements, and can trigger warning messages, sounds and even an emergency stop function when detecting a distracted, drowsy or disconnected driver. This is seen by many road safety experts as critical technology to support improved standards from governments and regulators in the coming years.

The DMS forms part of the broader driver understanding system that includes Driver Alert Control, Lane Keeping Aid, Adaptive Cruise Control and Pilot Assist, amongst others. Data from the various systems is processed and interpreted by the car’s centralised computer, powered by Nvidia.

At CES, visitors will be able to see how the cameras inside Polestar 3 track the driver’s head and eye movements and observe how the AI software claims to detect the state of the driver in real time. Polestar and Smart Eye are both headquartered in Gothenburg, Sweden, highlighting the role Sweden’s second largest city plays in the advancement of automotive technology and development.

Thomas Ingenlath, Polestar CEO, said: “This technology addresses some of the main reasons behind fatal accidents and can help save lives by prompting the driver to refocus attention on the road – and can initiate preventive action when they don’t, or can’t.” Martin Krantz, CEO and founder of Smart Eye, added: “We are excited to have our fellow Swedish innovators on our stand at CES. With over one million cars now featuring our advanced driver monitoring technology, it’s a great opportunity to showcase what lies beneath the surface in one of the latest cars to join our family.”

— Paul Myles is a seasoned automotive journalist based in Europe. Follow him on Twitter @Paulmyles_

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