Nearly 60 million ADAS-equipped vehicles by 2013

Nearly 60 million ADAS-equipped vehicles by 2013

The technology's potential to reduce accidents and, consequently, injuries and deaths, is expected to push ADAS sales to 56.3 million in 2013 from 17.3 million in 2008.

"Preventing loss of life and saving money for governments, insurance companies, car makers and consumers is what ADAS is all about," said Phil Magney, iSuppli's vice president, automotive. "In the US, the cost per accident is roughly $36,500. In 2003, there were 6.3 million accidents involving 11.2 million cars, causing more than 42,000 deaths and 2.9 million injuries. That's a major reason why automakers are rushing to add ADAS features to their cars."

Automakers now are able to add more ADAS features to cars due to declining costs of the electronics required to implement it. Sensors and sensor-based solutions have reached a point where they have become sufficiently cost effective to employ in vehicles. Furthermore, regional regulations are putting pressure on automakers to embrace ADAS features.

Magney points out ADAS technologies are paving the way to autonomous driving. While it won't happen overnight, Magney believes that autonomous driving will soon appear on crowded roads where it can sequence cars to reduce traffic congestion. In the near future, cars may enter on-ramps by themselves.

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