NAVTEQ launches next generation 3D visual content

"NAVTEQ

Launching in Australia first (next month), with expansion to the US and Europe thereafter, Motorway Junction Objects enables navigation systems to display full 3D animation of complex junctions.

Built from key attributes and geometry of the NAVTEQ® map, Motorway Junction Objects enables situation specific 3D context so that visualisation of the approach through the entire junction can be created in real-time.

The product will be closely aligned with ongoing expansion and updates to the NAVTEQ map, and applications can seamlessly incorporate other map content to improve orientation.

The content is designed to work seamlessly with NAVTEQ's broader suite of visual content, including Sign-As-Real, 3D City Models and 3D Landmarks.

According to NAVTEQ's research, consumers see high value in solutions that allow for split-second recognition of visual cues that require their attention and action.

Motorway Junction Objects will enable NAVTEQ's customers to not only provide greater context to visual cues for their consumers, but also to customise the look and feel – both from competitors and within their own product portfolios.

To provide greater flexibility for implementation in current and future navigation applications, as well as to accommodate hardware and software constraints, Motorway Junction Objects is available in three levels of detail.

Texturing used in the 3D models also allows applications to manipulate what is displayed or highlighted in order to create a unique brand experience.

Sample data for Motorway Junction Objects is available for beta testing, with plans for commercial launch next month.


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