NAVTEQ expands map coverage in India

Sharon

Sharon Gill

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11th September 2009

According to NAVTEQ research, Indian travellers stop to ask for directions four times per journey, on average.

"The most commonly provided response to a person in a vehicle who stops to ask for directions is turn-by-turn information," stated Aaron Dannenbring, NAVTEQ's vice president of Asia Pacific map & content products.

NAVTEQ's research shows that the most commonly sought information was how to reach a named city. The most commonly provided cues were POIs and landmarks such as banks, hospitals, cinemas and places of worship. Street names were also used in providing directions.

The NAVTEQ map for India includes more than 1.4 million POIs in categories Indians identified as relevant for navigation. NAVTEQ also delivers 3D landmarks of popular POIs to support easier direction references.

According to Dannenbring, NAVTEQ now provides the broadest coverage in India of the high quality map data needed for turn-by-turn navigation.

NAVTEQ's expanded coverage in India coverage now enables routing to tens of thousands of hamlets with comprehensive highway coverage that enables travellers to get to major population areas where NAVTEQ has more detailed coverage.