NAVTEQ delivers dynamic content over HD Radio in the US
NAVTEQ's HD Radio format capability enables broader, faster and more comprehensive delivery of a variety of dynamic content including traffic, weather and fuel prices.
HD Radio technology's high capacity allows NAVTEQ to deliver up-to-the-minute dynamic content to consumers when and where they need it most.
In conjunction with the Broadcaster Traffic Consortium (BTC), NATEQ delivers dynamic content via the BTC's radio companies, which includes nearly 1,500 radio stations and more than twice as many FM stations as any other North American broadcaster.
Available in 60 US markets, NAVTEQ and BTC's high-bandwidth HD Radio network offers up to forty times greater capacity over current technologies such as RDS.
HD Radio technology also expands the capabilities of NAVTEQ LocationPointTM Advertising -a turnkey solution for subsidising high value content services, whilst enabling advertisers to reach and engage consumers according to their location.
Detailed graphics, imagery, sound and mobile coupons, which are not available using other distribution formats, can be transmitted via HD Radio technology.
