More than 1Bn customer interactions recorded by OnStar


Launched 19 years ago to automatically place a call from the vehicle when an air bag deployed, OnStar today remotely unlocks doors, loads driving directions directly to the vehicle, compiles and sends emails on vehicle health.

A customer contacts OnStar every two seconds adding up to about 5M calls a month from its subscriber base of more than 7M.

“OnStar created the original connected car in 1996 and today remains at the forefront of innovation through the services offered in Chevrolet, Buick, GMC, Cadillac and soon, Vauxhall vehicles around the globe,” said Alicia Boler-Davis, senior vice president, General Motors Global Connected Customer Experience.

The Vauxhall OnStar connectivity and service assistant will be launched in Europe on August 3 (see Aiming for a Star risks taking your feet off the Earth).

The next generation of the Astra, which will celebrate its debut at the International Motor Show in Frankfurt this September, will be the first completely new Vauxhall model to be available with OnStar. The system can also be ordered for ADAM, Cascada, Corsa, Insignia, Meriva, Mokka and Zafira Tourer in certain markets. The first introduction wave will see OnStar being rolled out in 13 European markets, those being Belgium, Germany, France, the United Kingdom, Ireland, Italy, Luxembourg, the Netherlands, Austria, Poland, Portugal, Switzerland and Spain, with additional countries following later. Customers will be able to use the entire service portfolio provided by OnStar including the 24-hour Emergency Call Service free of charge for the first 12 months after registration.

By the numbers, here is what 1Bn interactions looks like:

·         5.5M Emergency Services delivered.

·         156M mobile app requests.

·         Delivered Roadside Assistance more than 3.9M times.

·         More than 390M Vehicle Diagnostic reports delivered.

Don't miss Active Safety: ADAS to Autonomous this October 12-13.

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