More drivers are updating nav system maps

More drivers are updating nav system maps

According to NAVTEQ data, sales of navigation system map updates increased by nearly 40% across both Europe and North America between 2004 and 2007.

NAVTEQ's 2008 Map Information Update Study reveals that navigation system users in both Europe and North America are motivated to purchase map updates due to increased address coverage, new road layouts, overall map coverage and optimal route planning as a result of purchasing a new map update.

Overall, 82% of navigation system owners who have purchased map updates rate their purchases as a fair, good or excellent value.

NAVTEQ's executive vice president of sales, Jeff Mize, commented that drivers are encouraged to update their navigation system maps once a year due to the volume of road network changes, new addresses and new POIs like restaurants and gas stations.


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