Microsoft: Enriching the in-vehicle experience through innovative software platforms
Through its automotive software platforms, Microsoft has a long track record of enabling carmakers to provide engaging and differentiated in-vehicle experiences. According to Pranish Kumar, group program manager for Windows automotive at Microsoft, the platform approach is critical to any OEM wanting to provide competitive infotainment solutions. Kumar discusses Microsoft’s partnerships with Ford and Kia and touches on some key trends, such as cloud-based content and Microsoft’s own in-vehicle speech technology. Click here to listen.
