MG Shows Concept of Future Urban Mobility
MG has unveiled its vision of future urban personal transport in the shape of what looks like a two-seater sporting ‘pod’.
The MG says its Maze concept “is aimed at the next generation of car users and explores the future of city transport”. Designed around the tag line of ‘Get Out & Play’, the concept tries to bring together mobility and gaming. The gaming aspect of the car features a points-based reward system. Users are urged to re-discover their city and surroundings by seeking digital street art that is interacting with structures, buildings and landmarks.
Its exterior features a transparent shell, echoing high end gaming PC’s, with exposed componentry. Inside, ‘floating’ seats and UX/UI technology have been deployed to enhance the gaming aspect while the steering is controlled not by a steering wheel but by the driver’s smartphone.
Carl Gotham, advanced design director, said: “With Maze we wanted to consider what the future of a car community might look like, building from MG’s fan base and following. The move to digital is unstoppable, so we wanted to create a concept that connected this digital realm to the physical one that gives us the real joy in driving. The concept is a reaction to our lives during recent months, where we have been met with restrictions and limitations on our ability to move around and interact. Exploring the idea of ‘mobile gaming’, we used Maze as platform for people to get out and rediscover their environment in a new and relevant way, opening up new experiences with their city.”
— Paul Myles is a seasoned automotive journalist based in Europe. Follow him on Twitter @Paulmyles_
