McLaren Targets India for Sales Expansion
While several big automaker brands have abandoned sales plans in India, McLaren is bucking the trend by setting up the nation as its 41st global territory.
True, the luxury performance automaker will be targeting a very different market than recent escapees like Ford, McLaren’s move is, nonetheless, a bold one in a market still recovering from the huge economic shock caused by the pandemic. The automaker’s first Indian retail outlet will open in Mumbai this October and it says this is a key part of the marque’s global expansion plans and extends the brand’s already well-established and growing presence in the Asia Pacific region.
McLaren’s range of supercars and hypercars claim extensive personalization, high-end technology, super lightweight engineering with innovative design. They are designed at the iconic McLaren Technology Centre with every supercar hand-build at the adjoining McLaren Production Center, both in Woking, Surrey south of London.
The automaker promises to offer the breadth of its model range to Indian customers, including the Everyday McLaren GT and the marque’s first ever high-performance hybrid, the Artura. The core supercar range also includes the universally acclaimed 720S coming in Coupe and Spider variants, along with the 765LT Coupe and Spider as the latest addition to the legendary LT product family.
Paul Harris, managing director, APAC and China, at McLaren Automotive, said: “We welcome Lalit Choudary of McLaren Mumbai to the expanding retailer network here in the Asia Pacific region. India remains an important market where our fans and select clientele can enjoy the best of McLaren in Mumbai. Looking ahead, we will shortly welcome the Artura to India, the all-new high-performance hybrid supercar.”
— Paul Myles is a seasoned automotive journalist based in Europe. Follow him on Twitter @Paulmyles_
