Location privacy with Yahoo! Mobile


Yahoo! will first obtain your consent through an opt-in before using information from pinpointing technology such as GPS and cell tower information. This locating information will enable Yahoo! to establish the approximate location of your mobile device.

Yahoo! may use and store this information, in combination with other location-based information such as IP address or registration location, to provide enhanced location-based services and deliver location-targeted advertising, search results and other content – but only with your OK. That annoying guy from school who keeps hounding you on Facebook won't know where you are unless you want him to.

Marco Boerries, executive VP at Yahoo!, said: "Yahoo! Mobile will enable users to create their own Internet starting point on their mobile device so they can better discover, connect to and stay informed about the people and things that are important to them."

The main services from Yahoo! Mobile will include:

  • Discover, for search results from Yahoo!'s search, editor-selected content and a new maps tool
  • Stay Connected, providing access to email, instant messaging, address book, calendar tools and social network accounts
  • Stay Informed, which will manage favourite content (websites, RSS feeds, etc.) in a single location

The service is still in beta version. It has been developed for iPhone and for smartphones from Nokia, RIM, Samsung, Sony Ericsson, Motorola and models powered by Windows Mobile.

The full Yahoo! Mobile will roll out in the US, Canada, UK, France, Germany, India, Indonesia and the Philippines in Q2 this year, with other country versions to follow.

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