Kia Sketches Out its BEV Future

Kia has taken to the drawing board to sketch out the future strategy it wants to employ in a BEV future.

The automaker has published drawings of what it says will become the shape of its upcoming range of BEVs. Seven dedicated BEVs in the sketch will be launched by 2027. The first of the new BEVs, code-named CV, will be revealed in 2021 as the brand’s first dedicated BEV, destined for global markets.

Details of its future EV product strategy were announced by Kia president and CEO Ho Sung Song during an event at the brand’s Hwasung plant in Korea.

Under Kia’s ‘Plan S’ strategy, announced at the start of 2020, the brand plans to expand its BEV line-up to 11 models by 2025. Over the same period, Kia is aiming for BEVs to account for 20% of the brand’s total vehicle sales in advanced markets, including Korea, North America and Europe.

The brand is also exploring the creation of subscription services to offer a diversified buying option for customers, as well as EV battery leasing and rental programs and other ‘second-life’ battery-related businesses. It also plans to expand its global after service infrastructure for EVs. The carmaker aims to increase its number of dedicated EV work bays in Korea to 1,200 by 2030. In other markets worldwide, it will increase its number of EV work bays to 600 by the end of this year and more than 2,000 by 2023 and also plans to develop its own programs to train EV maintenance professionals.

CEO Song said: “Kia has sold more than 100,000 BEVs worldwide since the introduction of our first mass-produced BEV in 2011, the Kia Ray EV. Since then, we have started to introduce a range of new BEVs for global markets and announced plans to accelerate this process in the years ahead. By refocusing our business on electrification, we are aiming for BEVs to account for 25% of our total worldwide sales by 2029.”

— Paul Myles is a seasoned automotive journalist based in London. Follow him on Twitter @Paulmyles_


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