JLR’s Fantastical Autonomous Dream

Jaguar Land Rover has unveiled its vision of an autonomous future with images of a shuttle-like concept vehicle.

Its Project Vector imagines a driverless mini bus styled vehicle whose cavernous side doors allow easy access for most mobile passengers. The automaker says it is part of its Destination Zero journey imagining an autonomous, electric, connected future for urban mobility.

However, the carmaker stretches the dream to fantastical lengths suggesting it is trying to achieve “a future of zero emissions, zero accidents and zero congestion – through its products, services and across its facilities”. It says that the Project Vector concept showcases an advanced, flexible, multi-use electric vehicle that is “autonomy-ready”.

The flexible vehicle concept measures just 13 feet in length and is designed for the city, packaging all its battery and drivetrain components into a flat floor, to allow a variety of uses. The interior cabin space allows seating configurations for private or shared use and the opportunity for commercial applications, such as last mile deliveries.

It has been developed at the National Automotive Innovation Centre to gain the advantages of working with academic and external partners. The project will also address how customers connect with mobility services and the infrastructure required to enable fully integrated, autonomous vehicles in cities.

At the reveal, JLR chief executive officer, Prof Sir Ralf Speth, said: “Jaguar Land Rover understands the trends shaping modern societies.  Project Vector shows Jaguar Land Rover as a leader in innovation to make our societies safer and healthier, and the environment cleaner.  Through this project, we are collaborating with the brightest minds in academia, supply chain and digital services, to create connected, integrated mobility systems – the fundamental building blocks for Destination Zero.”

— Paul Myles is a seasoned automotive journalist based in London. Follow him on Twitter @Paulmyles_


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