Jaguar Land Rover Developing 3D Infotainment

Jaguar Land Rover (JLR) is developing a 3D heads-up infotainment display beamed onto the front windscreen.

The project, in partnership with the Centre for Advanced Photonics and Electronics at the University of Cambridge, aims to employ 3D augmented reality projecting driver relevant information such as hazard detection, lane departure and satellite navigation directions mapped onto the road ahead. The system claims to be able to provide passengers the 3D experience with streamed entertainment services in anticipation of increased autonomous driving capabilities in the future.

JLR says studies conducted in Germany show 3D stereoscopic displays in an automotive environment can improve reaction times with ‘popping-out’ instructions and can enhance depth perception and judgement while driving. The system boasts head and eye tracking to follow the watcher’s head movements and gaze, meaning they could see 3D pictures without the need for individual screens or special eyewear as currently worn in cinemas.

In theory, this could allow individual passengers choose what they watch or see on the screen, independent of any other passenger.

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