Understanding the Vehicle Companion Applications Global Landscape


To better understand these apps and the role they will play in the future of connected mobility, Star conducted an extensive analysis of vehicle applications, comparing app features across brands and across regions.

This comprehensive trend report looks at selected global OEMs in every major automotive production region, i.e. the United States, China, Japan and Europe.  In all, Star analyzed 22 brands and 69 different applications. The report contains four main sections of observations and insights, including:

• A complete breakdown of feature categories per brand
• Analysis on the most and least common features
• Application functions that stand out from the crowd
• Eight future-shaping trends identified by Star

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