IHS/iSuppli: “Connectivity is the essence of telematics”

IHS/iSuppli: “Connectivity is the essence of telematics”

What does your company do?

We create and deliver intelligence and advisory services on automotive telematics, infotainment and related automotive applications. As part of our on-going research, we track and profile vehicle electronics systems down to the semiconductor level so we can understand what is happening from an architectural and component usage standpoint.

What is your role and experience in the telematics market?

I am responsible for leading IHS/iSuppli Automotive Components and Devices research in the automotive electronics markets, with an emphasis on infotainment systems, ADAS and telematics. My 15 years of experience and background have been focused on electronic systems and semiconductor components covering a broad spectrum of applications.

What are you working toward?

We closely monitor and support major governmental activity around the world, and this is key in understanding the direction of this industry. Our main focus areas are safety, EV and eco-driving as well as any connectivity application. While the first two segments will be highly influenced by mandates and political decisions, connectivity is an area where user demand has the greatest influence and driving capability. From a more technical side, we examine availability and future technologies or standards (e.g., WAVE, LTE), which are finally taking shape in the telematics market. From here, we evaluate the impact on semiconductor requirements and, finally, costs/cars.

With so much competition among automakers is open innovation a particular challenge for the industry?

In our opinion, standard platform architectures are necessary for OEMs in order to achieve the right balance between cost and technology. This will result in scalable hardware platforms, where software content will have a predominant role. However, standardization is required to ensure stability and adequate support. A more standard approach is also required to keep pace with innovation cycles and consumer devices, which more and more have significant influence also in automotive, like smartphones and tablets, to mention a few.

What key issues will you be discussing with the industry at Telematics Munich 2011?

Telematics costs and monetization, how to provide a smooth development path for telematics and particularly V2X telematics, ensuring adequate investment and, most of all, ROI.

What developments will impact the industry over the next two to five years?

At the end of the day, people need connectivity. This is the essence of telematics. Whether you are talking about eCall, PAYD (insurance), remote diagnostics, or streaming Internet radio, people need connectivity one way or another.  In the European market, the eCall initiative has sown a good seed that has been promptly cultivated by several if not all OEMs. In North America, the trend is similar, although driven by consumer demand rather than mandates. Asia, meanwhile, is a mix of motives and differs by country

For all the latest telematics trends, join the sector’s thought leaders at Telematics Munich 2011 on November 9-10.

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