Hyundai to Set Out its Electrification and Collaboration Stall at IAA

Hyundai has announced its intention to present more than 20 production-ready advances in electrification and automotive components at the IAA Mobility 2023 show in Munich next month.

While promoting its vision of electrification for the coming years it is also pushing the agenda for more collaboration among automakers to advance adoption of new automotive technologies. Under its Hyundai Mobis strategic plan, the automaker says this event is pivotal in its push to expand its footprint in the European markets.

The company is set to underscore its electrification roadmap, a cornerstone of its forward-looking strategy. It says it will unveil the next-generation Electric Complete Chassis Platform Module (e-CCPM). This technology integrates core electrification innovations into a versatile aluminum frame, enabling the creation of diverse Purpose Based Vehicles (PBVs) without the need of distinct platform developments and offering an all-encompassing solution for electrification.

Crucially, during the showcase, the company is set to host discussions with prominent European automakers, including Volkswagen, Daimler and BMW, targeting collaborations on future technologies around its capabilities, including electrification solutions, autonomous driving systems and the world’s first rollable display.

— Paul Myles is a seasoned automotive journalist based in Europe. Follow him on Twitter @Paulmyles_  and Threads

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