Hyundai Puts Mid-Sector BEV Challenge to Volkswagen

It’s probably no coincidence that Hyundai has rushed out a ‘design reveal’ of its new mid-sector BEZ, ahead of its global premier, a day after the unveiling of Volkswagen’s ID. Aero.

While not a complete clone of the VW product, Hyundai’s Ioniq 6 is remarkably similar with its coupésque styling set to take the German BEV head-on in the marketplace. Hyundai describes its model “as an Electrified Streamliner” in the BEV manufacturers’ ceaseless quest to achieve optimum aerodynamics to extend battery range and allay anxiety among potential customers.

The car claims an ultra-low drag coefficient of just 0.21, assisted by its low nose, active air flaps at the front, wheel gap reducers and slim digital side mirrors. It also features an elliptical wing-inspired spoiler with winglet, slight boat-tail structure and separation traps on both sides of the rear bumper. Underneath the car, aerodynamics are improved with the full covering of the undercarriage, optimized deflectors and reduced wheel-arch gaps.

Also in keeping with the climate-friendly marketing pitch for BEVs is the extensive use of sustainable materials. Ioniq 6’s interior uses seats with eco-process leather and recycled PET fabric, bio TPO skin in the dashboard, bio PET fabric for the headliner, bio paint derived from vegetable oils for the doors and recycled fishing net carpet.

SangYup Lee, executive vice-president and head of Hyundai Design Center, said: “Ioniq 6 connects an emotional convergence of functionality with aesthetics. The distinctive streamlined design is the result of close cooperation between engineers and designers, with obsessive attention to detail and customer-centric values at the core. We have created the IONIQ 6 as a mindful cocoon that offers personalized place for all.”

— Paul Myles is a seasoned automotive journalist based in Europe. Follow him on Twitter @Paulmyles_

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