How marketing during a recession will help global automotive companies to thrive

Sponsored Content’s latest audio interview features Chris Bowers, Managing Director of UK-based CMB Automotive Marketing Ltd., and a global automotive marketing and communications expert.


In the 13-minute Audio Interview, Mr. Bowers discusses these questions:

  • On the surface, it seems like a good idea to cut marketing spend in a recession. Why is that not the case?
  • Do you have any examples of how this approach has worked?
  • What are the marketing opportunities for auto companies in the current downturn?
  • What other benefits are there of continuing marketing during a recession?
  • Do you have any recommendations?

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