How marketing during a recession will help global automotive companies to thrive

Sponsored Content

GlobalAutoIndustry.com’s latest audio interview https://globalautoindustry.com/the-opportunity-in-disruption-how-marketing-during-a-recession-will-help-global-automotive-companies-to-thrive/ features Chris Bowers, Managing Director of UK-based CMB Automotive Marketing Ltd., and a global automotive marketing and communications expert.

 

In the 13-minute Audio Interview, Mr. Bowers discusses these questions:

  • On the surface, it seems like a good idea to cut marketing spend in a recession. Why is that not the case?
  • Do you have any examples of how this approach has worked?
  • What are the marketing opportunities for auto companies in the current downturn?
  • What other benefits are there of continuing marketing during a recession?
  • Do you have any recommendations?

Leave a comment

Your email address will not be published. Required fields are marked *