Honda’s EV Prototype Points Way For Global Strategy

Honda will unveil a new EV that could be pointing the way the Japanese manufacturer will be heading for its global markets.

Because, while all Japanese producers will be focused on hydrogen fuel cell technology for the domestic market to fall in with the government’s energy plans, carmakers will be able to sell full more profitable BEVs to other worldwide markets. The carmaker will debut the prototype at the Geneva Motor Show in March and has released an artist’s rendition of the car clearly showing a compact urban facing design.

In a statement Honda says the car forms the next step in its ‘Electric Vision’ commitment for two thirds of European sales to feature electrified technology by 2025. It says the vehicle is developed “with a focus on functionality and purpose and the prototype sketch demonstrates this through its clean, simple and unique design”. The car will be drawing heavily from design revealed by Honda’s Urban EV Concept first revealed at the 2017 Frankfurt Motor Show.

— Paul Myles is a seasoned automotive journalist based in London. Follow him on Twitter @Paulmyles_

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