Honda Gives Sneak Peek at First BEV SUV

Honda has published the first artist’s impressions of its proposed first BEV SUV, the Prologue aimed at the North American market launching in 2024.

It is also the automaker’s first model primarily through virtual reality visualization technology albeit with a strong hint of the Honda e in the front fascia. It was designed at the Honda Design Studio in Los Angeles in collaboration with a Honda design team in Japan.

Honda says it will introduce 30 new EVs globally by 2030, with a volume of two million units. In North America, Honda has laid out a timeline of EV introductions based on three phases leading to 2030:

  • 2024: Begin sales of the Honda Prologue, co-developed with General Motors;
  • 2026: Begin production and sales of Honda models based on the new Honda e:Architecture;
  • 2027: Begin production and sales of a new series of affordable EVs, based on a new vehicle architecture co-developed with GM.

Based on these three phases, the Honda brand plans to sell around 500,000 EVs in North America by 2030. Steve Hui, vice-president, Honda Canada, said: “The Prologue is Honda’s first electric vehicle in Canada and is the result of a strategic North American plan announced two years ago that includes a collaboration with GM to produce EVs in a more efficient manner. The Prologue signifies our transition to electrification, with more Honda engineered and manufactured EVs in North America coming in 2026.”

— Paul Myles is a seasoned automotive journalist based in Europe. Follow him on Twitter @Paulmyles_


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