GyPSii signs new agreement for access to China Mobile subscribers

GyPSii signs new agreement for access to China Mobile subscribers

MyNet provides mobile services and applications to China Mobile's 480 million subscribers. Under the agreement, MyNet will offer the full suite of GyPSii location and mobile social networking features and services to China Mobile customers.

The agreement has provisions for GyPSii to share revenues based on current business models for mobile social networking that provide a highly flexible and wide range of revenue streams, including both subscriptions and advertising revenues as the market evolves and matures.

GyPSii is the only mobile-centric application on the Chinese market to uniquely incorporate a broad range of location-specific functions and mobile lifestyle services – including user-generated content, content-sharing, mobile content search and social networking, as well the ability to view it all on a map – in a single platform.

GyPSii's PlaceRankTM technology will be used to deliver highly contextual and personally relevant user generated content, regional POIs and location-targeted advertising to users.


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