GPS-integrated mobile devices to exceed 830 million units within five years

GPS-integrated mobile devices to exceed 830 million units within five years

The new report – GPS: A Path to New Applications on Mobile Devices – looks at a variety of mobile devices, including PNDs, PDAs, portable media players, mobile handsets and smartphones.

It seems that, for the moment, consumers prefer PNDs over mobile phone navigation services.

While mobile handsets and smartphones will constitute the majority of shipments up to 2012, PNDs will remain the most widely used and preferred navigation choice in the next three years, says Parks Associates senior analyst, Harry Wang.

"GPS will come to your mobile handset as a standard feature, but mobile carriers are still a couple of years away from turning GPS into a money-making, mass-market feature," says Wang. "Currently, consumers prefer PNDs thanks to the combination of a bigger screen, more versatile functions, and growing affordability."

He adds that the use of navigational services on mobile phones will lag behind adoption of PNDs and GPS-integrated handsets in the near-term.

"Carriers can boost consumer interest and usage by developing flexible and innovative services and revenue models," he says.


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