Go-to-Market Strategy for the North American Automotive Industry


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GlobalAutoIndustry.com’s latest audio interview https://globalautoindustry.com/go-to-market-strategy-for-the-north-american-automotive-industry/ features Ivy Lewis.  Ms. Lewis has over 15 years experience in Program management and Strategy development in the Automotive Industry.  She has successfully deployed agile transformation, business strategy, Go-to-Market strategy for several NA automotive companies.  She Founded ZL Consulting LLC in 2019 to help leaders transform vision into reality through strategy execution.

In the 10-minute audio interview, Ms. Lewis discusses these questions:

  • What is GTM strategy and why do companies need a GTM strategy?
  • What are the key elements of an effective GTM strategy?
  • Some global companies have successfully launched a product in the European/Asian market. When they bring this product into N.A. to recreate the same market success, what advice do you have for them?
  • Let’s talk about new business. As a new business entering the N.A. automotive market, how would you advise them on their GTM strategy?
  • What are some good tips for companies who are working on their GTM strategy?
  • And provides her Final Thoughts.

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