German Engineering Meets Silicon Valley

German Engineering Meets Silicon Valley

As the next-gen consumer expects constant connectivity, the way in which automakers attract customers has to change. The vehicle of 2016 will be safe and connected, built on open, green, and energy efficient platforms. New HMI technologies and components will support electrification, active safety — including V2V and ADAS — new health and well-being applications, and autonomous driving in highly congested traffic.


David McNamara, former Multi-media and Infotainment Manager at Ford and author of Telematics Update HMI Report, explains: “OEMs recognize that the advanced HMI for automotive infotainment systems creates brand differentiation and therefore greater customer satisfaction and more vehicle sales. Consumers want the same features they find on their smartphones and in their living rooms available in their cars.”


According to Telematics Update’s HMI Report 2012 Edition industry insiders think that advanced driver assistance systems, remote monitoring and control, and eco-routing/ green technologies will generate the most consumer demand.


This juxtaposition of next-gen connectivity demands and the more traditional capabilities of the vehicle present several challenges to the automaker; one challenge being limited capability of traditional user interface technologies based on displays and controls dedicated to various subsystems such as radio, navigation and climate control. In addition to this limitation, driver distraction must be minimized.


Telematics Update’s HMI Report has been collated to enable automakers to attract customers in time for 2016’s connected vehicle water-shed – whilst mitigating driver distraction, safety concerns and appealing to the next-gen mind-set for ultimate connectivity. 


Topics include:


  • HMI market forecasts until 2016 to help you plan for product developments and expansion
  • Case studies with Audi, Lexus, Ford and other key automakers reveal how to take HMI strategies from design to implementation and the lessons learned
  • How the drive for safety could bring about new legislation and what you can do to adapt and thrive in this changing environment.
  • Interviews from CES 2012 to reveal how to consumer electronics space is really impacting automotive HMIs


The report brochure can be downloaded for free via the website and it provides a full contents, methodology, list of figures and topic outline. The brochure can be found here:


To substantiate the findings in this in-depth report, Telematics Update has included case studies from thought-leaders in the HMI space. These include: Apple, Cell Control, BMW, Ford, Audi, Lexus, Chrysler, OnStar and Volvo.


The full report is now available to purchase via the website:





Charlotte Wright

Marketing Manager

Telematics Update

+44 (0) 2073757585


About Telematics Update: Telematics Update is the reference point for automotive telematics, mobile and web industries and a cornerstone for communications within the industry. We aim to provide you with industry focused news, events, reports, updates and information. Working with you, Telematics Update aims to be the hub of the automotive, mobile & web community enabling dialogue throughout the industry and driving telematics forward. We want you involved – it's your industry after all – please get in touch if you think we can do even more.





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