GENIVI Alliance to drive the development of an open source in-vehicle infotainment platform

Leading automobile manufacturers and suppliers announced today the formation of the GENIVI Alliance, a non-profit organisation committed to driving the development and broad adoption of an open source In-Vehicle Infotainment (IVI) reference platform.
The new alliance will unite industry-leading automotive, consumer electronics, communications and application development companies investing in the IVI market and driving innovation. The effort will result in both reducing time-to-market and total cost of ownership.
GENIVI Alliance founding members BMW Group, Delphi, General Motors, Intel, Magneti Marelli, PSA Peugeot Citroën, Visteon and Wind River are collaborating to create a shared GENIVI platform – a common software architecture that is scalable across product lines and generations. The GENIVI platform will accelerate the pace at which automakers can deliver new solutions, bringing them closer to the lifecycle of consumer devices, and accelerating new business models, such as connected services.
"GENIVI will challenge the traditional approach of proprietary solutions and spawn a level of creativity not yet seen in this segment," said Graham Smethurst, GENIVI spokesperson and BMW Group general manager, infotainment & communication systems. "Collaborating on a common reference platform in non-differentiating areas of the architecture will allow GENIVI members to focus on the development and integration of innovative customer functionality."
Wind River will conduct a session on this topic at the upcoming Telematics Detroit 2009 Conference.