Garmin and ASUS to create line of co–branded LBS-centric mobile phones

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Garmin and ASUS have already begun joint development on a diverse mobile phone product line, which will be known as the Garmin-Asus nüvifoneTM series.

The companies expect to bring to market several Garmin-Asus nüvifone models in 2009.

"We believe that converged devices are an emerging opportunity," said Dr. Min Kao, Garmin's chairman & CEO. "This alliance is advantageous to both companies because it allows us to combine our resources and establish a strong foundation from which we will innovate and introduce the world to the benefits of LBS-centric mobile phones."

Garmin also believes that the collaboration will enable the company to not only to significantly expand its product line, but also shorten its product development time.

All Garmin-Asus nüvifone devices will continue the product vision of the original nüvifone, and will be LBS-centric devices that seamlessly connect, communicate and navigate. The original Garmin nüvifone will be re-branded as the Garmin-Asus nüvifone G60, which is scheduled for delivery in the first half of 2009.

LBS functionality is core to the Garmin-Asus nüvifone series, which will feature pre-loaded maps and millions of POIs, and will offer the same turn-by-turn, voice-prompted navigation features found on high-end Garmin PNDs.

The nüvifone also features Ciao!TM, a social networking application that bridges the gap between multiple location-based social networks and integrates them seamlessly into one device.


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