Ford’s eScooter Service Expands into Europe

Ford’s e-scooter subsidiary, Spin, plans to expand into the burgeoning European market despite growing disquiet over this form of micro-mobility.

The move comes hard on the heels of Montreal’s scrapping of its own e-scooter scheme and growing restrictions being imposed in some countries, including Germany, France and Singapore. Also, Spin’s business model centers round its dockless e-scooters posing the threat that they will end up dumped on their sides, littering pavements and parking lots, when not in use.

Nonetheless, the company says it will launch its first international fleet of stationless e-scooters in Cologne, Germany this Spring, with other German cities soon to follow. It also plans to apply for the upcoming Paris e-scooter share permit in France next month and will explore opportunities in the United Kingdom despite the fact that country currently bans the use of e-scooters in all public areas although the rules are seldom being enforced.

Euwyn Poon, co-founder and president of Spin, defended the move saying: “We believe that community integration is integral to our long-term success. That’s why we have local teams dedicated to listening to the people in the communities we operate, gathering feedback so that we can offer the best service possible. Last year, we increased the number of US cities in which we operate by 600%. We look forward to working collaboratively with cities and universities throughout Europe to bring the joyful, safe, and seamless Spin experience to the international community.”

— Paul Myles is a seasoned automotive journalist based in London. Follow him on Twitter @Paulmyles_


Leave a comment

Your email address will not be published. Required fields are marked *